Independent M&A Advisory

Investment Bank-Grade Analysis. Independent.

Bonneau Advisory stress-tests business plans and values companies in consumer, beauty, and healthcare. Analytical methods built during years of live M&A transactions — now applied independently for small and mid-market companies.

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Founded by Valentine Rufin — Former Goldman Sachs M&A · HEC Paris

How Bonneau Advisory Serves Its Clients

Whether you are preparing for a fundraise, an exit, a partner entry, or simply need to pressure-test your numbers before a critical decision — Bonneau Advisory offers two fixed-scope engagements designed for small and mid-market companies. Every engagement is covered by a confidentiality agreement, and all materials are handled under strict NDA.

Business Plan Stress-Test

Fixed scope

An independent, line-by-line audit of your business plan and financial statements. You receive a structured memo telling you exactly what holds up, what does not, and what investors or acquirers will push back on.

  • Assumption extraction and audit
  • Sensitivity analysis (base, bear, bull)
  • Benchmarking against sector comparables
  • Red flags and gap identification
  • Structured review memo
  • Debrief call included

Delivered in 7 business days

Fixed fee · No hourly billing

Interested? Schedule a preliminary discussion →

The Rigour of a Top Bank. The Speed of an Independent.

Investment Bank Rigour

Valentine Rufin spent five years in M&A — primarily at Goldman Sachs — building and challenging business plans on live transactions in healthcare and consumer. The methodology Bonneau Advisory applies was developed on those deals and is now delivered independently.

Sector Focus

Consumer, beauty, and healthcare — nothing else. Bonneau Advisory works with the margin structures, valuation benchmarks, unit economics, and deal comparables specific to these industries. That focus means faster analysis and sharper conclusions.

7 Days, Not 6 Weeks

A traditional advisory firm takes six to twelve weeks for the same scope. Bonneau Advisory delivers a complete stress-test in 7 business days and a full valuation in 14. AI handles data extraction and benchmarking; senior M&A judgment is applied to every finding.

Built on Real Deal Experience

The methodology behind Bonneau Advisory was developed across five years and multiple M&A transactions in healthcare and consumer.

Representative Transactions

Client identities are confidential. The following describes the type and scope of recent engagements.

Business Plan Stress-Test

French Beauty Brand — Series B Preparation

Independent stress-test of a five-year business plan for a EUR 12M-revenue prestige skincare company preparing to raise a Series B. Identified three margin assumptions that would not withstand investor scrutiny and provided revised projections with supporting benchmarks.

Full Valuation & Strategic Review

UK Healthcare Services — Minority Sale

DCF, comparable company, and precedent transaction analysis for a EUR 25M-revenue healthcare services group evaluating a minority stake sale. Delivered a defensible valuation range and identified two value drivers the seller had underweighted in initial discussions.

Business Plan Stress-Test

German D2C Wellness Brand — Exit Readiness

Assumption-by-assumption review of a business plan ahead of a potential trade sale. Flagged an aggressive customer acquisition cost trajectory and benchmarked unit economics against comparable D2C exits in the DACH market.

Perspectives for Decision-Makers

Sector-specific analysis on the questions that matter most before a transaction, a leadership transition, or a strategic pivot.

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From Submission to Memo

01

Submit Your Materials

Send your business plan and financial statements through a secure intake form. Bonneau Advisory reviews the scope and confirms the engagement within 24 hours.

02

Briefing Call

A call is scheduled to walk through the business and the plan. Questions are asked, assumptions clarified, and priorities aligned.

03

Analysis & Review

Your numbers are run through an AI-assisted analysis pipeline, then senior M&A judgment is applied to every finding. Every assumption is tested, every projection benchmarked.

04

Receive Your Memo

You receive a structured review memo — the same format used at top-tier investment banks. A debrief call follows, and every question is answered until you are confident in your numbers.

Frequently Asked

A business plan stress-test is in the high four figures. A full valuation and strategic review is in the low five figures. Final pricing depends on the complexity of the engagement. A short introductory call is the fastest way to confirm fit and get a clear answer.

A stress test is an independent, assumption-by-assumption review of your business plan. Bonneau Advisory extracts every revenue projection, cost assumption, and growth driver, then benchmark each one against sector data and run sensitivity analysis across base, bear, and bull scenarios. The output is a structured memo that tells you exactly what holds up, what is optimistic, and what investors or acquirers will challenge. Think of it as a dress rehearsal for due diligence.

Yes — and ideally 6–12 months before you go to market. Without an independent valuation, you are negotiating from the buyer's numbers. A pre-sale valuation gives you a defensible price range, identifies the value drivers to emphasise, and flags weaknesses you can address before entering the process. Across transactions at Goldman Sachs, owners who went in with a credible independent valuation consistently achieved better outcomes than those who did not.

A business plan stress-test is delivered in 7 business days. A full valuation and strategic review takes 14 business days. Both timelines start from the moment Bonneau Advisory receives your complete financial statements and business plan.

Bonneau Advisory works exclusively with companies in consumer goods, beauty, cosmetics, healthcare, wellness, D2C, and retail. This means maintaining proprietary benchmarks for EBITDA margins, revenue multiples, comparable transactions, and cost structures specific to your sub-industry. A generic financial consultant does not have this depth.

Bonneau Advisory uses the same three methods employed at every top-tier investment bank: discounted cash flow analysis (DCF) with explicit assumptions on discount rate, terminal growth, and free cash flow; comparable company analysis using relevant public market peers; and precedent transaction analysis using recent M&A deals in your sector. Triangulating across all three gives you a range, not a single number — which is both more honest and more useful in a negotiation.

Bonneau Advisory works with small and mid-market companies — founders, CEOs, and CFOs who are preparing for a sale, a fundraise, an acquisition, a partner buyout, or a strategic pivot and need their numbers independently validated. Bonneau Advisory does not work with pre-revenue startups — the methodology and benchmarks are built for companies with real financial history and operating metrics.

Sector depth and cost efficiency. Traditional advisory engagements charge significantly more for the same scope. Bonneau Advisory delivers a full stress-test or valuation — DCF, comps, precedent transactions, sensitivity analysis — using AI-accelerated data extraction and benchmarking, combined with senior M&A judgment on every finding. Same rigour, a fraction of the cost.

At minimum: your business plan and the last two to three years of financial statements (P&L, balance sheet, cash flow). If available, a financial forecast or budget model is also helpful. All materials are handled under strict NDA. If you are unsure whether your documents are sufficient, the preliminary call will clarify exactly what is needed.

An accountant verifies that your numbers are accurate. Bonneau Advisory tests whether your assumptions are realistic — and what they imply for valuation. The analysis uses M&A-specific methods (DCF, trading comps, precedent transactions) and sector-specific benchmarks that a general-practice auditor does not maintain. The output is not a financial audit; it is an independent assessment of what your business is worth and where the risks are, written for the audience that matters: investors, acquirers, or your own board.

Valentine Rufin, Founder of Bonneau Advisory

Valentine Rufin

Founder & Managing Director

Valentine spent five years in M&A, primarily at Goldman Sachs, where she worked on live transactions in healthcare and consumer — building financial models, challenging business plans, and producing valuations on live deals. She previously served in the office of the French Minister of Economy and Finance, working on state participation and public investment matters. She is a graduate of HEC Paris (Grande École programme).

Request a Preliminary Discussion

An introductory call to understand the scope of the engagement, assess fit, and confirm deliverables.

Confidential and without commitment.

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Or email directly: contact@bonneau-advisory.com